Nokia unveils new logo and brand identity after 60 years

Nokia unveils new logo and brand identity after 60 years

According to Nokia chief executive Pekka Lundmark, the change comes because Nokia no longer considers itself a smartphone company, but a business technology company.

Nokia, which used to be a leading mobile phone company in the 2000s, has just announced a rebrand where it has changed both its logo and brand identity for the first time in over 60 years. I have changed.

Along with the lettermark shape, the new logo consists of five different geometric shapes that form the word ‘Nokia’ in a sleek and futuristic style. The new logo, although not completely different from the previous one, has both a shape and color.

Nokia’s previous logo was also a lettermark with the words ‘Nokia’ written in bold font in a surprisingly calm blue color scheme.

According to details released by the company, this change in its logo and brand identity marks the end of Nokia’s mobile phone business and its expansion into a business technology company.

“There was a commitment to smartphones and today we are a business technology company,” said Pekka Lundmark, Nokia’s chief executive.

The news was revealed by Nokia’s chief executive at the Mobile World Congress (MWC), which was held in Barcelona and was attended by representatives of the world’s leading technology companies.

Pekka Lindmark, who took over as CEO of Nokia in 2020, announced that the company, which has long struggled in the mobile phone market, has a simple three-step plan. These were three stages; Reset, accelerate and scale, and the company has successfully completed its first phase, where it has now transformed from a mobile phone company to a business technology firm.

How do you like Nokia’s new logo? Let us know in the comments below!

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