Social platforms Meta, Facebook, and Instagram, have had a long competition with the short video app TikTok, which has been giving them a run for their money for a few years now. Thanks to its amazing content format, TikTok has garnered a huge user base over the years, challenging both meta-social apps in popularity. These struggles have then turned to Instagram, where it can be seen that the app is trying to emulate its most dangerous competitor.
TikTok, on the other hand, has a different strategy. The app allows creators to share their TikTok stories on Facebook and Instagram. This story-sharing update is Tiktok’s attempt to channel its content on these meta-owned platforms.
When more and more TikTok stories are shared on these platforms, the visibility of TikTok on these platforms will increase to a great extent. Hence the attempt to downgrade or downgrade TikTok videos uploaded on the reel section of Facebook will be completely countered. Meta recently advised all its short video creators not to post TikTok videos on its platform, as the algorithm finds watermarks and will not prioritize videos when they have one.
This particular meta update was a setback for TikTok as it reduced the impact of TikTok on Facebook and Instagram, but now Meta has countered it completely with this update. Reposting TikTok stories allows creators to post their creations to followers on other social networks without worrying about low audience engagement.
After the update, the share option shown by tapping on a TikTok story now includes several social options that allow you to share your story wherever you want. Apart from Facebook and Instagram, users can also share their Tiktok stories on Reddit.
This new update should be distinct from TikTok’s complete strategy to dominate its watermarked content on Facebook and Instagram. Instead, the feature only allows TikTok stories to be shared within these apps. These stories can be still images or videos. Until TikTok finds a way to allow creators to share full videos on Facebook and Instagram Stories, it should not be credited for breaking Facebook’s restrictions.
Are you excited to use this feature but still need to? You are not alone, as it has yet to be confirmed when this feature will roll out to the user base of TikTok. Another important thing to remember is that TikTok Stories is currently in global testing, so it is only possible to estimate a partial release date for the feature.