In India, Twitter is testing a new way to share tweets by adding a WhatsApp button under posts for Android users. Users can share tweets with their friends and groups on WhatsApp by tapping the new button and selecting the WhatsApp option again. However, this process is repetitive and complex.
The regular share button below a tweet is replaced by the WhatsApp share button, which offers a menu with additional options such as bookmarking, sending via direct message, copying the link to the tweet, and sharing on other social networking sites. However, since the WhatsApp icon only replaces the share icon without changing its functionality, the implementation of this feature is inconsistent.
Given WhatsApp’s popularity in India, this shouldn’t come as a surprise. This chat application has more than 400 million users in the country, which makes it one of the most popular applications for sharing content with close friends and family members. As a result, Twitter is trying to leverage the massive popularity of the messaging app that Meta has to attract more users to its platform.
Starting today, we will launch a new trial that will be available only in India, which is a very important market for us. For most people who use Twitter on Android in the country, we replace the share icon on tweets with the WhatsApp icon. This allows users to easily share their favorite or notable tweets outside of Twitter, thereby making the experience more open, accessible and inclusive for users,” said Shirish Andhare, director and product manager, Twitter India.
Twitter is not the only social network in India to try a button that allows users to share content on WhatsApp.
Local social network Share chat , which is backed by companies like Twitter and Google, has a very similar control next to each of their posts, along with a counter that shows how many times the post has been shared.
This new test will be accessible to most people using Twitter for Android in India. In the past, Twitter only made its experiments available to a limited number of users. However, since this is just a test, the company reserves the right to decide whether or not to continue developing this new sharing tool.
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